What is a Hypebeast?

What is a Hypebeast?
Ever heard of a hype-man? If you know your hip-hop and have attended or even watched rap concert videos, you would have often seen a back-up rapper/singer with a mic that supports the primary singer/rapper by interacting with the audience. Designated to do ad-libs and introductions on a studio record, on a live show he...

Episode 0: A New Beginning?

Episode 0: A New Beginning?
After much deliberation and delays, here’s Episode 0 (Pilot) of the Shoenity Podcast. I approached a few friends and ran the idea past them about hopping on a podcast with me but most of them seemed to be on the fence about it or did not want to commit to it. So I decided to...

Sneakerhead in Focus: Vincent “mr_redking” Bland

Sneakerhead in Focus: Vincent “mr_redking” Bland
Across the pond from the UK leaving Mark behind in the jaws of Feargal, we are back stateside with a collector whose collection invigorated my love for PUMA. While there are several other Puma collectors who have had the same impact on me, I wanted to start here because we will soon be hopping countries...

Sneakerhead in Focus: Mark “mtst34” Williams

Sneakerhead in Focus: Mark “mtst34” Williams
ABOUT Hi! My name is Mark Williams. I live in a small town called Heathfield. Me and my wife are childminders and we run our own business. Got two kids, a daughter aged 13 and a son aged 8. Tell us about your childhood and what it was like growing up in your city. I grew...

History of Air Jordan 12

History of Air Jordan 12
A 19th Century women’s shoe called the Nisshoki and the Japanese flag were the inspiration behind the Air Jordan 12. The land of the rising sun and its flag at the time with sun rays scattering at different angles were mimicked beautifully on the upper of the Air Jordan 12. Still puzzled? Look at the...
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