There are two firsts in this feature – A Spanish collector and my first female sneakerhead feature. Running into Carmen on IG and interacting with her was sort of a build-up to this feature. She isn’t your seasoned veteran collector but that’s kind of nice because you get to view things from a different perspective. In this feature, she tells us how the sneaker scene in her city is, if the rivalry between Barcelona and Madrid spills outside the football arena and into the sneakers and shares her top 5 with us.
Hi! My name is Carmen, but I like that they call me Nana. It’s a long story and has something to do with a Japanese series called “Elfen Lied”. If I have to define myself, I would say I am fun and positive person, a dreamer and I’m addicted to sneakers.
Tell us how was it growing up in Madrid? What are your fondest childhood memories of your city?
In Madrid I grew up like any other girl full of a thousand dreams and illusions. I drew, I studied and I learned to play the piano which is another passion of mine.
What made you decide to collect? What’s your craziest/memorable sneaker story that you would like to share?
I decided to collect maybe two years back because normally sneakers were always looked at something more comfortable, yet sporty at the same time. Over a period of time, I realized that I identify more with this style instead of heels and skirts, which do get worn regardless on more special occasions. I love looking at my shelf with such different and exclusive models. Whenever I’m walking down the street and look at my feet, I feel great!
What is your take on the current scenario about the whole FC Barcelona situation? How crazy are people about the rivalry with Madrid? Does that rivalry also exist in the sneaker scene of both the cities?
How is the Sneaker scene in your city? Which sneaker spots would you recommend to people who don’t know much about the local stores? Which is your favorite spot to shop when it comes to kicks?
What is it about Nike that clicks with you? How did your love for the Air Max 1 develop? What made you decide to collect?
You also collect apparel. Which is your favorite brand and why? Which boutique according to you is doing a great job with collabs for sneakers and apparel?
In clothing, I usually follow the fashion but I am not that addicted to it. I do like brands like Supreme, Huf, Stone Island, etc. I’m much simpler when it comes to clothing and give priority to comfort. Not to mention these brands are quite expensive. I like to combine colors and mix-and-match sweatshirts with sneakers or more basic pants with shirts and some cool caps. Foot District is at the top when it comes to shoes and clothing collaborations with the best brands and exclusive pieces.
Do you think Nike has lost its magic touch and is now playing catch up with Adidas? What do you think will take for Nike to make a comeback and take the lion’s share of the sneaker market?
Your top 5 shoes from your collection
Air max 1 Anniversary Red 2017
Air Max 1 Rebel Skulls
Air Max 1 Master
Air Max 1 Premium “Atmos” Elephant
Air Max 1 Jewel Rare Ruby
Without a doubt, I’d say the Air Max 1 “Beast” and Air Max 1 “Dirty Denim”
You can find me on Instagram @nananoah1 and Facebook @Carmen Garrido Diez. I’d like to give infinite and heartfelt thanks to my two unconditional friends @roberayo with his magical work with the camera who believed in me since the very beginning and @juanpedro2189 without whom none of this could’ve ever been possible. Please never change. I love you both!
Carmen seems unaffected by the “I am bigger than the scene” rat race. Her simplistic approach to collecting what she loves is very important to me and to collecting in general. She embodies your perfect consumer minus the fluff. To think that she would become my first female feature can be nothing short of a miracle. After going through a number of female collectors who were really good at committing but even better at vanishing mid-way, Nananoah came along and just said “Yes, of course, tell me what it is? What have you thought?”. Her collection consists of precisely what she wants in the right quantities according to her. She knows where to draw the line and you just can’t make her cross it. I’d like to thank and give a huge shoutout to Carmen who despite losing her Laptop and Phone to a petty theft by some jerk had the heart to complete this feature, do the outdoor shoot and send it all over. Need I say more?
Connect with Nananoah1