Our next stop in this never-ending hunt for Sneakerheads and their stories is Sydney, Australia. We hit up Jemuel Wong, a student and a passionate collector of the three-stripe brand for his views on how the competition is doing in a year that seems to belong to Adidas, what according to him are the most underrated silhouettes and of course, his top 5 sneakers from his collection.
Hey there! My name is Jemuel Wong and I am an Adidas enthusiast! I am from Sydney, Australia, and I am aged 20. I am currently studying to become a nurse.
How did you get into collecting Sneakers?
I used to collect different football/soccer boots, mainly the Predator line Adidas created. I used to love buying a different pair each week so that I could test them out during my weekly training sessions. Then I remembered chatting to a friend of mine at work who had about 100+ pairs of Jordan sneakers, and he told me that I should get some nice trainers if I liked football boots so much. From then on, my passion for collecting football boots slowly transitioned into a passion for sneakers of many different brands. It went on from my first pair, to my second, to my tenth…and then there was no turning back! *laughs*
How did your love for Adidas begin? When did it reach a point where you decided to get a Trefoil tattoo on your ankle?
You are a strictly non-Nike guy. A number of your IG pics even have the hashtag – #noairneeded. What is it about Nike that doesn’t sit well with you?
To be honest, the reason why I don’t like Nike is because I no longer think that their products reflect on their heavy price tags. Apart from studying, I also work part-time in a local sports store and over the past few years, I can just see the drop in quality of Nike products. I’ve also seen the ways they try and cut cost in what they offer but charge people
One would’ve never thought we’d see a day when getting a pair of NMDs would be harder than purchasing a pair of Jordans. As an Adidas-head, what does this mean to you?
I remember camping out for the second pair of Grey NMDs “The Grey Glitch Camo” and all I had to do was line-up for approximately 5 hours. Fast forward 3 months, for the Off White Glitch Camo NMDs, people started camping 3 days before the release and I personally had to camp for about 17 hours for them. It just shows how different the sneaker scene is today and the changes have happened worldwide in the past year or two with the introduction of popular shoe models such as the Ultra Boost and NMDs.
Which 3 stripe silhouette(s) in your opinion is/are the most underrated? What are some of your favourite silhouettes from the brand and why?
I reckon the newly released Pureboost ZG definitely hasn’t had the same love that its counterpart, the Ultra Boost is getting. In my opinion the ZG is an incredibly comfortable model, with a softer boost feel compared to the Ultraboost but more support than the traditional Pureboost feel! Some of my favourite silhouettes have to be the ZX Flux and the EQT Guidance 93.
How do you demarcate what you will and won’t buy?
Your Top 5 Shoes from your collection
Adidas Flagship Exclusive ZX Flux “Tokyo City”
Adidas x Raf Simons Ozweego II “Chalk White”
Adidas NMD PK “OG White”
Adidas x Pusha T EQT Guidance 93 “Cocaine White”
Adidas Flagship Exclusive ZX Flux “London City”
The Adidas x Sneaker Freaker South Africa ZX FLUX,
Thank you so much for spending time reading this! I really appreciate Aman from ThatShoeGuy for giving me this stage to express my passion for sneakers, and Adidas as a brand!
When we stumbled upon Jemuel’s collection, we saw three stripes all over his feed. Dipped in Adidas gear from head to toe at times and that trefoil logo tattooed on his ankle had us knocking on his e-door. He was forthcoming about his views on why the Swoosh just doesn’t do it for him while his neutral stance on how he decides which sneaker to purchase depicted the non-chalance and straightforward approach you’d find lacking in a lot of today’s consumers. A big shout out goes to Jemuel for taking the time out of his busy university and work schedule to provide us with such dope outdoor shots and answers.