Sneakerhead in Focus: Carmen “Nananoah1” Garrido Diez

Sneakerhead in Focus: Carmen “Nananoah1” Garrido Diez
There are two firsts in this feature – A Spanish collector and my first female sneakerhead feature. Running into Carmen on IG and interacting with her was sort of a build-up to this feature. She isn’t your seasoned veteran collector but that’s kind of nice because you get to view things from a different perspective....

History of New Balance

History of New Balance
William J. Riley founded the New Balance Arch Company in 1906 in Boston, Massachusetts. The company manufactured arch supports and orthopedic shoes and focused on this particular niche for most part of the 20th century. Despite decades of consistent high-quality craftsmanship, the company remained a rather unknown entity and an obscure brand to the mass market,...