History of New Balance

History of New Balance
William J. Riley founded the New Balance Arch Company in 1906 in Boston, Massachusetts. The company manufactured arch supports and orthopedic shoes and focused on this particular niche for most part of the 20th century. Despite decades of consistent high-quality craftsmanship, the company remained a rather unknown entity and an obscure brand to the mass market,...

Sneakerhead in Focus: Torsten “SuperSk8” Steinmetz

Sneakerhead in Focus: Torsten “SuperSk8” Steinmetz
We started our Sneakerhead in Focus journey from Germany and, lo and behold, here we are back again! This time, we have another Adidas head with us who is smitten by a silhouette in particular. In this feature, he tells us how he got started, what turned him into a collector, shares is top 5...

Sneakerhead in Focus: ryustyler

Sneakerhead in Focus: ryustyler
Sneakerhead in Focus series is all about stories and the individuals behind them. On this virtual tour of the world, we bring you ryustyler from Taiwan whose amazing kicks and unique clicks have added the much needed Asian flavor to our line-up. In this ninth episode, we find out the secret behind those delicious clicks,...

Sneakerhead in Focus: Scott “punklance” Green

Sneakerhead in Focus: Scott “punklance” Green
Our journey had already taken us to the big apple and it was imperative for us to hit the West Coast in our hunger for sneakerhead storylines. Hair Stylist, Sneakerhead, Collector and active TeamNB member Scott “Punklance” Green tells us all about how it began for him, why he loves the Reebok pumps and what...

The Best of New Balance & ASICS is yet to arrive in India Part 2

The Best of New Balance & ASICS is yet to arrive in India Part 2
It’s time to take a look at the offerings for men by two of the most coveted sneaker brands in the world – Asics and New Balance. So dive right in and check out what we found. Before we proceed, we’d like our readers to know that it is unfortunate how Jabong has failed to...
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