Le Coq Sportif is a French sportswear brand with a long and storied history. Founded in 1882 by Émile Camuset, the company has been involved in some of the most iconic moments in sports history. The company’s name and logo celebrate a national symbol of France – the Gallic rooster. The rooster has been a symbol of France since the Middle Ages, and it is often seen as a symbol of courage and determination.
Le Coq Sportif first began manufacturing sports clothing in the 1920s. The company’s first major success came in 1951, when it signed a deal to make the yellow jersey for the Tour de France. The yellow jersey is one of the most recognizable symbols in sports, and it helped to make Le Coq Sportif a household name.
In the years since, Le Coq Sportif has continued to be involved in major sporting events. The company has been the official outfitter of the French national football team since 1962, and it has also been the official supplier of equipment for the Olympic Games on several occasions.
Le Coq Sportif has also been known for its innovative designs. In the 1960s, the company introduced the first tracksuit, which quickly became a popular choice for athletes and sports fans alike. In recent years, Le Coq Sportif has expanded its range of products to include casual clothing and footwear. The company has also partnered with a number of high-profile celebrities and athletes, such as David Beckham and Serena Williams.
Today, Le Coq Sportif is a leading global brand of sportswear. The company’s products are sold in over 100 countries, and it has a strong presence in both the performance and lifestyle markets.
Here are some of the key moments in the history of Le Coq Sportif:
- 1882: Émile Camuset founds the company in Romilly-sur-Seine, France.
- 1929: The company releases its first catalogue, which mostly includes cycling jerseys.
- 1951: Le Coq Sportif becomes the official supplier of the yellow jersey for the Tour de France.
- 1962: Le Coq Sportif becomes the official outfitter of the French national football team.
- 1968: The company introduces the first tracksuit.
- 1998: Le Coq Sportif is the official supplier of equipment for the FIFA World Cup in France.
- 2012: Le Coq Sportif partners with David Beckham.
- 2019: Le Coq Sportif partners with Serena Williams.
Le Coq Sportif is a brand with a rich history and a bright future. The company is committed to providing high-quality sportswear that helps athletes perform at their best. In my opinion, their sneaker releases are some of the most criminally slept on products. The brand is committed to innovation, and their releases speak to that commitment.
If you are looking for high-quality sportswear with a French touch, then give Le Coq Sportif a chance and some space in your sneaker and sportswear closet. With its iconic rooster logo and its long history of innovation, Le Coq Sportif is a brand that is here to stay.