It is good to have rules. Rules make all the difference. When it comes to sneakers, those rules get stricter. There are parameters I simply cannot compromise on and that’s the most important rule, even though it’s not the only one – quality, comfort, story, boutique’s past reputation and releases, do they deserve my money,...
When you buy a pair of shoes from a company that was started by a cobbler, you know the workmanship will be second to none and that generates a sense of belonging like no other. Italian cobbler Marcello Danieli started the company in 1948 and Diadora would soon become a brand synonymous with mountain boots....
A teenager who worked at the Duracell factory in Crawley, West Sussex in the 80’s used to take trips to London for apparel shopping with his spare cash at some obscure stores. This teenager was James Jebbia, who would go on to become the founder of a label so powerful, it would completely change the...
Nike has been in the news for some very interesting reasons lately. Their decision to terminate their deal with several boutiques and shut down several stores around the world has created quite an uproar. The latest jolt being the end of their contract with Amazon which means that going forward, Amazon will not be selling...
Ever heard of a hype-man? If you know your hip-hop and have attended or even watched rap concert videos, you would have often seen a back-up rapper/singer with a mic that supports the primary singer/rapper by interacting with the audience. Designated to do ad-libs and introductions on a studio record, on a live show he...
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