It is good to have rules. Rules make all the difference. When it comes to sneakers, those rules get stricter. There are parameters I simply cannot compromise on and that’s the most important rule, even though it’s not the only one – quality, comfort, story, boutique’s past reputation and releases, do they deserve my money,...
I am back with a brand new episode of The Shoenity Podcast and this one is called On We March because there is very little to rejoice by looking back at 2020. As we head into 2021, we can do nothing but hope to see the end of this dark tunnel. So get cozy, grab...
I am back with a brand new episode of the Shoenity Podcast and this one is labelled Changes because 2/4 of the topics this time are events that changed things forever in the sneaker and apparel world. So kick your feet up and give it a listen: 8 Common Sneaker Terms Did you know?! LGBT...
A teenager who worked at the Duracell factory in Crawley, West Sussex in the 80’s used to take trips to London for apparel shopping with his spare cash at some obscure stores. This teenager was James Jebbia, who would go on to become the founder of a label so powerful, it would completely change the...
Ever heard of a hype-man? If you know your hip-hop and have attended or even watched rap concert videos, you would have often seen a back-up rapper/singer with a mic that supports the primary singer/rapper by interacting with the audience. Designated to do ad-libs and introductions on a studio record, on a live show he...
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