What is a Hypebeast?

What is a Hypebeast?
Ever heard of a hype-man? If you know your hip-hop and have attended or even watched rap concert videos, you would have often seen a back-up rapper/singer with a mic that supports the primary singer/rapper by interacting with the audience. Designated to do ad-libs and introductions on a studio record, on a live show he...

What is GORE-TEX?

What is GORE-TEX?
GORE-TEX is an amazing breathable, waterproof textile found in clothing involving hiking, mountaineering, etc. making it a high-performance material. We as consumers have seen Nylon in several avatars, the highlight being it doesn’t let Ultraviolet rays pass through. But then, nylon does not let water vapor pass through it either. This means nylon waterproof clothing traps...

What is Patent Leather?

What is Patent Leather?
A process that was called “Japanning” and meant high lacquering of leather to give it a glossy, shiny finish can be called the birthplace of the concept of patent leather. So is it some kind of leather? No, it’s a finish just like Suede. You would dip leather in a resinous varnish and then polish...

Puma Ignite Limitless Core

Puma Ignite Limitless Core
A running sneaker can easily look stylish and with Athleisure passing the acceptance test to consequently go mainstream, it’s no longer just a possibility but more of an everyday reality. PUMA’s timing has been impeccable because it defies the wider bloated perception that a runner needs to have suede or goretex slapped on its upper to be accepted as...

What is Suede?

What is Suede?
We see Suede all around us, commonly used on jackets, vests, handbags, gloves, hats, chokers and of course on our beloved shoes. But do we really know what is suede? When manufacturers want to create suede, they usually take standard full grain leather and run its surface against an emery wheel to break open the...
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