What is a Hypebeast?

What is a Hypebeast?
Ever heard of a hype-man? If you know your hip-hop and have attended or even watched rap concert videos, you would have often seen a back-up rapper/singer with a mic that supports the primary singer/rapper by interacting with the audience. Designated to do ad-libs and introductions on a studio record, on a live show he...

History of Bape – A Bathing Ape

History of Bape – A Bathing Ape
A Bathing Ape also called Bape is a Japanese clothing company that specializes in urban street wear. The brand’s roots trace back to the Harajuku area of Shibuya in Tokyo and is one of the pioneers in Japanese street wear brands that kicked off in the early 1990s. While its logo and style influences come from the original...

Brand in Focus – Ampersand

Brand in Focus – Ampersand
While restaurants and apparel stores around the world are busy sliding hard-to-pronounce Italian and French words in their names to sound more upscale and “about that”, the brand I’m featuring today has managed to do the exact opposite. An elegant and upscale approach to something so simple, that you practically do it every day –...