History of New Balance

History of New Balance
William J. Riley founded the New Balance Arch Company in 1906 in Boston, Massachusetts. The company manufactured arch supports and orthopedic shoes and focused on this particular niche for most part of the 20th century. Despite decades of consistent high-quality craftsmanship, the company remained a rather unknown entity and an obscure brand to the mass market,...

Sneakerhead in Focus: Scott “punklance” Green

Sneakerhead in Focus: Scott “punklance” Green
Our journey had already taken us to the big apple and it was imperative for us to hit the West Coast in our hunger for sneakerhead storylines. Hair Stylist, Sneakerhead, Collector and active TeamNB member Scott “Punklance” Green tells us all about how it began for him, why he loves the Reebok pumps and what...

The Best of New Balance & ASICS is yet to arrive in India Part 1

The Best of New Balance & ASICS is yet to arrive in India Part 1
ASICS and New Balance are two footwear companies that any sneakerhead in the world would vouch for. They make some of the most comfortable and sought after sneakers in the world and use some of the craziest materials as well as inspirations when it comes to colorways. Don’t get too excited though as none of...