Diadora V7000 vs. N9000

Diadora V7000 vs. N9000
When you buy a pair of shoes from a company that was started by a cobbler, you know the workmanship will be second to none and that generates a sense of belonging like no other. Italian cobbler Marcello Danieli started the company in 1948 and Diadora would soon become a brand synonymous with mountain boots....

What is a Hypebeast?

What is a Hypebeast?
Ever heard of a hype-man? If you know your hip-hop and have attended or even watched rap concert videos, you would have often seen a back-up rapper/singer with a mic that supports the primary singer/rapper by interacting with the audience. Designated to do ad-libs and introductions on a studio record, on a live show he...

PUMA TSUGI Blaze evoKnit

PUMA TSUGI Blaze evoKnit
After having a rough patch from 2010 – 2013, PUMA made a comeback into the spotlight with its signings of some of the biggest names in the entertainment industry. Rihanna, Kylie Jenner, The Weeknd and Big Sean. The recent signing of Selena Gomez is an indication that they wish to continue with their focused cultural...

Brand In Focus – Vetro Power

Brand In Focus – Vetro Power
Do you tip-toe around and try to be extra mindful of all the potholes, dirt and puddles on the road when rocking a new pair of sneakers? Does your sneaker collection consist of lighter, pastel shades and comprises of materials like twill that makes them dirt magnets? Are you one of those people who dodge all the bullets...

History of Air Jordan 6

History of Air Jordan 6
Michael Jordan had a unique problem with all the Jordans so far – putting his shoes on! In order to slip into the shoe without wrestling it, Tinker Hatfield once again used his design ingenuity. Apart from creating a reinforced toe on MJ’s new shoe, Tinker created a tongue made out of rubber with two...
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