What is a Hypebeast?

What is a Hypebeast?
Ever heard of a hype-man? If you know your hip-hop and have attended or even watched rap concert videos, you would have often seen a back-up rapper/singer with a mic that supports the primary singer/rapper by interacting with the audience. Designated to do ad-libs and introductions on a studio record, on a live show he...

Sneakerhead in Focus: Carmen “Nananoah1” Garrido Diez

Sneakerhead in Focus: Carmen “Nananoah1” Garrido Diez
There are two firsts in this feature – A Spanish collector and my first female sneakerhead feature. Running into Carmen on IG and interacting with her was sort of a build-up to this feature. She isn’t your seasoned veteran collector but that’s kind of nice because you get to view things from a different perspective....

Top 10 Vans Sk8 Hi Collaborations

Top 10 Vans Sk8 Hi Collaborations
The California based brand has been around for a long time and despite having a wide range of silhouettes, has been rather particular about who it collaborates with and why. This approach has kept a sort of mysticism around the brand and has helped build more anticipation for every upcoming iteration of Sk8 Hi goodness. In this...

Sneakerhead in Focus: Christopher “Christopherlom” Lombardo

Sneakerhead in Focus: Christopher “Christopherlom” Lombardo
Sneakerhead stories continue as we return to the East Coast and the Lombardo brothers. After doing a feature on Joseph, we got the chance to interview his brother Christopher who as mentioned by Joe was the one that got him hooked onto sneakers. In this piece, he tells us all about how his journey started,...

History of Vans Sk8-Hi

History of Vans Sk8-Hi
On March 16, 1966 at 704 East Broadway in Anaheim, California, USA, brothers Paul Van Doren and James Van Doren, Gordon Lee, and Serge D’Elia opened the first Vans store under the name – The Van Doren Rubber Company. Formerly known as Style 38, the Sk8-Hi was a groundbreaking style that made it a staple...